CHARLOTTE, N.C. -- It is officially the most wonderful time of year.

"It’s his first Christmas. He’s so excited,” said one mother holding her baby.

Families all over are in pursuit of that perfect Christmas tree to light up their living rooms this holiday season.

And this year, you're encouraged to get your hands on one early because of a tree shortage.

“It is from years ago when we were in a recession,” said Norman Darrell Simpson Jr., owner of Darrell Simpson Family Trees.

The reason: many farmers sold their lots during the recession and tree fertilizer has also gotten more expensive.

Frasier furs are now in high demand.

“It’s been very, very busy. Maybe the busiest time we’ve ever seen,” Simpson said.

Around 500 sold from his lot Black Friday setting a new record, as Carolinians get into the Christmas spirit.

Simpson said he doesn’t expect to run out of trees.

But customers may see about a 10 percent increase in the cost of trees this year.