Black Friday thinning out? Sort-of.
Turkey-stuffed shoppers walking lethargically through shopping plazas are thinning out, sort of.
The havoc and mayhem is slowing as more people are turning to online options and stores starting ‘Black Friday’ shopping as early as October.
This trend has turned traditional Black Friday shoppers like Victor Rodriguez into a proactive deal-seeker hunting down the perfect gift for his 3-month-old nephew.
“I think it’s time for us to start doing things the easy way,” said Rodriguez. “It’s tough with Amazon and everybody who’s online. You get better choices and not only that, the same price.”
A National Retail Federation survey found that 55.7 percent of shoppers have already started buying holiday gifts, the second-highest level in the history of the survey, down slightly from the record 56.6 percent at the same time last year.
In 2014, the Saturday before Christmas surpassed Black Friday in actual sales, according to NRF. In 2015, “Super Saturday” once again was the top shopping day of the year.
Some data analysis companies estimate Black Friday sales are going down.
Meanwhile, NRF says Black Friday will remain the busiest day of the holiday weekend with 74 percent of shoppers planning to shop that day.
After watching decades of door-busters being trampled and jockeying for positioning, Rodriguez is skipping out on the frenzy and reaching for family this holiday season.
“Thursday I’m going to have my turkey in peace and I don’t have to worry about the next day,” said Rodriguez.
Regardless of whose data or which story you read online, Black Friday will inevitably still deliver door busters and frenzied shoppers. Although, it may not rise to the same level as before.