CHARLOTTE, N.C. -- The family of a man killed in broad daylight at the busy intersection of Beatties Ford Road and LaSalle, on Tuesday, call for peace.

"He was shopping at Family Dollar and just got gunned down," said Monterio Holloway.

His cousin, 37-year-old Germany Joaquin Byers was shot and killed on Tuesday around 12:30 in the afternoon.

Terese Hutchison, owner if the Dooby Shop Cosmetology School said she had students inside when the gunfire erupted.

"When we came out, we saw the police officers trying to revive him," she recalled. "It was heartbreaking to see something like that happen and everything move around and the next day no police presence, no sense of security".

Hutchinson called a peace rally in response to the violence in the area, which includes a double homicide Friday morning, minutes away from this shooting on Glenwood Drive.

"My business is here, these are my people, this is my neighborhood. I shouldn't have to want to move my business because of what's going on," she declared.

Hutchinson says she's one of the few black business owners in the neighborhood, which is predominantly African-American. She said she was disappointed that more business owners did not come out to the rally. However community members, particular those touched by violence like Byers' family were present. Byers older brother was also killed near Beatties Ford.

"For me to lose him in almost the same way it is a bad sense of deja vu all over again, it's just heartbreaking, it's traumatic," said Holloway.

Byers father expressed his grief to the crowd at the rally.

"Anybody that lost a child they know, when you lose two it is even worse," said Wilber Byers. "It's like I've done something wrong and it's being taken out on my kids," he said.

His son was the father of three children, the youngest of his children was just three weeks old.

"It's hard to watch them cry, it's hard to watch them mourn and it's even sadder to know that the new baby won't even get a chance to know him, won't get a chance to experience the love that he gave to his other children," Holloway said.

Kyerra Guinn is charged with Byers murder.

RELATED: 22-year-old woman charged in homicide north of uptown

Holloway says Gwen was an acquaintance of Byers, but he does not know the extent of their relationship. He believes there may have been others involved in the shooting and asks that anyone with information contact the police.

Byers family is planning a candlelight vigil for him on Sunday at 7:30 p.m. at Camp Green Park.