NEW YORK (AP) - The company behind Fritos and Tostitos is celebrating its Cheetos brand with a three-day pop-up restaurant devoted to the cheesy puffed cornmeal snack that coats your hands with orange dust.
The Spotted Cheetah opened Tuesday in New York's Tribeca neighborhood with an all-Cheetos menu developed by Food Network personality Anne Burrell (bur-EHL').
PHOTO: Dangerously cheesy? Cheetos pop-up restaurant opens in NYC
Ryan Matiyow (ma-tih-YOW'), a marketing manager for Frito-Lay, says the company noticed that Cheetos fans were posting their own recipes incorporating the crunchy treat on social media.
Burrell's menu uses crumbled Cheetos in the breading on chicken Milanese and fried green tomatoes. Desserts feature the cinnamon sugar Cheetos product known as Sweetos.
Burrell says she worked hard to incorporate Cheetos into every dish and not just say, "Oh here's a dish with a sprinkle of Cheetos on top."