Magic cookie bar ice cream inspired by dessert

Magic cookie bar ice cream inspired by dessert

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by Blue Bell

WCNC.com

Posted on July 14, 2014 at 11:58 AM

Blue Bell is available at Publix, Bilo, Walmart, Lowe's Foods, Super Target and Walgreens. You can also find them at www.bluebell.com.

Just in time for National Ice Cream Month in July, Blue Bell is introducing a brand new ice cream flavor called Magic Cookie Bar, inspired by the popular dessert of the same name.  Magic Cookie Bar Ice Cream is a sweet ice cream loaded with graham cracker crust pieces, chunks of dark chocolate, roasted pecan pieces and toasted coconut, all surrounded by a caramel sauce swirl.

In 1984, President Ronald Reagan designated July as National Ice Cream Month, recognizing ice cream as a fun and nutritious food enjoyed by 90 percent of Americans.  He urged the people of the United States to celebrate with “appropriate ceremonies and activities.”  Every year, in honor of National Ice Cream Month, Blue Bell Creameries, the third best-selling ice cream in the U.S., introduces a delectable, new ice cream flavor.
 

The “magic cookie bar” dessert debuted in the 1960s and now Blue Bell has put its own magical spin on the tasty treat.  The recipe, in its simplest form, involves the layering of six ingredients.  Melted butter and graham cracker crumbs are mixed to form a crust on the bottom of the pan.  A can of sweetened condensed milk is poured over the crust and then chocolate chips, flaked or shredded coconut, and chopped walnuts or pecans are layered on top.  
 

 “Many adults today remember making magic cookie bars with their moms when they were children,” comments Paul Kruse, CEO and president of Blue Bell Creameries.  “Our Magic Cookie Bar Ice Cream will be a walk down memory lane for some Blue Bell fans, and a new delicious flavor for others.  Either way, it is part of an American taste tradition not to be missed!”
Blue Bell has also announced that the “Crankin’ Back the Flavor Contest” will be reintroduced, beginning August 1.  To participate, Blue Bell fans must be members of the Blue Bell Country Club, which involves a simple, free registration online.
 

The contest allows Blue Bell customers to vote on which favorite Blue Bell Ice Cream flavor of the past should be reintroduced in 2015.  In 2012, Blue Bell lovers overwhelmingly voted for the reintroduction of Caramel Turtle Cheesecake, which was part of the Blue Bell flavor lineup in 2013.
The contest begins on August 1 with an array of 16 flavors to choose from.  Blue Bell Country Club members may vote once a day from a registered email address.  Each week the four flavors with the least votes will be eliminated.  The winning flavor will be announced in September.



 

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