Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WCNC 10:50 AM. EDT May 09, 2017 TRENDING VIDEOS What you need to know about the flu Fort Mill schools cracking down on out-of-state license plates Homecoming queen gives crown to classmate Donations for Puerto Rico stuck in Charlotte String of robberies in South End community Former FBI leader offers insight into Las Vegas shooting Shooting survivors want more than prayers for Las Vegas FedEx brings hundreds of jobs to Cabarrus County Former teachers, coaches tell Md. woman to keep fighting after Las Vegas shooting Active shooter training in the wake of attack More Stories Cooper signs non-discrimination executive order Oct 18, 2017, 5:46 p.m. Food Lion executive charged with statutory sex offense Oct 18, 2017, 9:51 p.m. Trump's move prompts 14 percent rate increase on… Oct 18, 2017, 1:20 p.m.