CHARLOTTE, N.C. -- Twelve years ago today, 9-year-old Asha Degree disappeared from her Cleveland County home and never returned.
Federal investigators said on Tuesday they're starting a new campaign in hopes of bring attention to her case.
On Valentine’s Day 2000, Asha’s parents went to wake her for school and found her bed empty. Witnesses reported seeing a girl matching her description on North Carolina Highway 18 about a mile from her home early that morning.
A construction worker found her bookbag in Burke County a year-and-half later. No tips, though, led to Asha.
The Charlotte Division of the Federal Bureau of Investigation announced Tuesday a new media campaign on the 12th anniversary of the disappearance of Degree.
The campaign will use digital billboards, online promotion and social media in search of new tips or leads in Degree's case. The digital billboards and online promotion will also provide images of Degree at the age she disappeared and an age-progressed image at 19.
Here's a list of locations of billboards that will be showing Degree's photo:
US 29 North of Speedway Boulevard
Highway 321 North of the Caldwell County line
I-85 North of Dixon Road
I-77 North of W.T. Harris Blvd.
SR 150 East of SR 16
I-85 North of Statesville Avenue
I-485 West of Nations Ford Road
I-77 South of Tyvola Road
I-77 North of Carowinds Boulevard
I-85 North of Billy Graham Parkway
The images will also be sent out on various social media platforms, according to the FBI.
Anyone with information about the case should call the Cleveland County Sheriff’s Office at 704-484-4822.









