CoverGirl responds to shocking photoshopped NFL ad

After a photoshopped CoverGirl ad went viral over the weekend showing a CoverGirl model with a black eye, the beauty company issued a statement to For The Win when asked about the photoshop:

As a brand that has always supported women and stood for female empowerment, COVERGIRL believes domestic violence is completely unacceptable. We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.


The makeup company is one of many sponsors left with questions about their support of the league after the controversies surrounding the league's handling of domestic violence cases, though one expert told USA TODAY Sports' David Leon Moore he doesn't see any real trouble coming for the league.

"I think the sponsors are monitoring this, but I don't think we've seen any negative effect on the league's business to date," said Irwin Raij, a sports industry expert and and co-chair of Foley & Lardner's Sports Industry Team. "The shield, as the NFL likes to say, seems to be as strong as ever from a business standpoint."

For CoverGirl, however, the situation could be problematic for a company that unlike other sponsors depends nearly solely on a female market. As Jezebel pointed out, CoverGirl is the "official beauty sponsor" of the NFL and has an entire collection dedicated to the league including a line of NFL makeup looks for each team.


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