For the first time since 1995, Taco Bell has refreshed its logo.
The fast food chain revealed the logo’s facelift Wednesday while opening its 7,000th restaurant, which is located on the Las Vegas Strip.
“The new logo mirrors the new restaurant strategy: One size doesn’t fit all,” Taco Bell officials said in a news release. “In this modern take, color makes a splash and allows customization through patterns and textures, giving usage flexibility while maintaining its iconic framework.”
Taco Bell’s rebranding is already being rolled out online, but the transformation of restaurant design and packaging will take place more gradually.
(© 2017 WKYC)