Wells Fargo faces backlash over ad campaign

An ad campaign has apparently backfired for Wells Fargo.

CHARLOTTE, N.C. -- A ballerina yesterday, an engineer today-- an apology right now. That's what banking giant Wells Fargo is doing after coming out with a new ad campaign which were supposed to promote financial education and planning for teenagers but instead, critics say it disparages the arts.

One ad read "An actor yesterday. A botanist today. Let's get them ready for tomorrow."

Parent Chena Thompson says these ads discredit people in the arts.

"I definitely disagree with that. I think it's taking away from people's passion in art"

Emilie Soto doesn't think it takes away from teenagers' passions, it just encourages them to be realistic

"Yes, all children do want to grow up to be professional ballerinas and actors, but the chances of that happening are very low," Soto said. 

But the backlash against the ads was so great, Wells Fargo issued an apology saying it "fell short" of its intended goal, adding the bank has donated tens of millions of dollars to the arts.

"If someone is offended by it, it's your job as a company to take the right path, and if it's offensive, then take it away," a spokesman said. 

While Wells Fargo will take the ads down today, snapshots of them will remain online and on social media well past tomorrow.

Copyright 2016 WCNC


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