As big retailers continue to ignore a budding trend to close on Thanksgiving, Target doubled down Wednesday by not only announcing it will open its doors at 6 p.m.on the holiday, but kicked off its Black Friday discounting online.
In disclosing its plans, Target follows tradition: It has opened at 6 p.m. on Thanksgiving the past two years. But it takes the actions as every year, the movement to keep stores closed on the traditional feast day gains ground.
Some shopping centers and retailers, including the Mall of America and electronics chain hhgregg, have said they will close this Thanksgiving to boost employee morale and also to preserve the power of the next day, Black Friday, that had become one of the most frenzied shopping days of the year. But most retailers, like Target, appear to be continuing the tradition of kicking off their holiday sales right after -- or even before -- the Thanksgiving meal is done. Target says it doesn't expect a backlash.
“The response has been overwhelmingly positive,’’ Janna Potts, Target's executive vice president and chief stores officer, said of the chain's now-annual holiday opening.
Like many other stores, Target shoppers won’t have to wait until the holiday to nab a Black Friday discount. Starting today, through Thursday, 18 items will be on sale at Target.com as well as in store through the big box retailer’s Cartwheel coupon app. Some of the deals include a Jetson V6 Hoverboard for $284.99, and a 25% discount on all Apple TV models.
Then, a Black Friday pre-sale will launch the day before Thanksgiving and feature 15 of then so-called "doorbuster" deals, available online and in store through the Cartwheel app.