Greenville spends $90,000 on firm to market city

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by The Associated Press

WCNC.com

Posted on December 25, 2012 at 12:47 PM

GREENVILLE, N.C. (AP) -- Greenville is spending $90,000 on a marketing firm to help figure out how to sell the city as an economic powerhouse. 

The Daily Reflector of Greenville (http://bit.ly/WO4evt ) reports that City Council unanimously approved the contract with North Star, a market research firm based in Nashville, Tenn. 

The research firm will develop a 15-step plan that unfolds over three years to show Greenville as an area rich in resources and ready for more industry. 

North Star executives will come to Greenville for a three-day tour next month, meeting with city leaders, industry and education officials and tourism leaders. 

The firm is currently managing a campaign for New Bern and just finished a project in Hickory.

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