Super Bowls ads selling for more than $4 million

Super Bowls ads selling for more than $4 million

Credit: AP

FILE - In this Feb. 6, 2011, file photo, Pittsburgh Steelers' Brett Keisel takes a photo on the field before NFL football's Super Bowl XLV between the Steelers and the Green Bay Packers in Arlington, Texas. A federal judge on Monday, April 25, 2011, ordered an end to the NFL lockout, giving the players an early victory in their fight with the owners over how to divide the $9 billion business. U.S. District Judge Susan Richard Nelson said she was swayed by the players' argument that that the lockout, now in its second month, was causing irreparable harm to their careers. (AP Photo/David J. Phillip, File)

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by Associated Press

WCNC.com

Posted on January 8, 2013 at 4:24 PM

NEW YORK (AP) -- Super Bowl ads have sold for more than $4 million for some 30-second spots for this year's game. 

CBS Corp. CEO Leslie Moonves said Tuesday that all the commercials for the NFL championship Feb. 3 in New Orleans were sold out. 

Companies paid an average of $3.5 million for a 30-second spot last year. TV's biggest event averaged more than 111 million viewers in 2012. 

For CBS, the entire company is taking part in promoting the Super Bowl. The network's telecasts will be headquartered in New Orleans' Jackson Square. The sets will be used by 15 different shows from nine CBS divisions, from the main network to cable channels to online to radio.   
 

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