Enter 'Blackphone,' an Android-based smartphone that aims to protect its users from hackers, governments, and something else -- smartphone apps.
Debuted recently at the World Mobile Congress, Blackphone is being hailed as the digital equivalent of a ski-mask -- keeping a person's identifiable features completely hidden.
Many folks would be surprised to know that phone data can be quite revealing -- location, contacts, phone and data usage are all metrics that can be tracked by third-party applications.
How can they do this? You have to opt in, of course! (Think of the contract most people readily agree to whenever a new app is downloaded and opened.)
But it's not your personal life that companies want to glimpse. Like most business strategies, it's about cold, hard cash.
Mined data is often sold to other companies, like advertisers, who pay top dollar for a person's information.
That's why the Blackphone boasts 'military-grade' encryption, guaranteeing that no one can hack the phone's proprietary operating system, called 'PrivateOS.'
Co-founder Silent Circle claims 'PrivateOS' will allow users to make and receive secure calls and text messages, as well as surf the web privately through an anonymous virtual private network.
And the really neat feature is that the phone can be fine-tuned to an individual's privacy preferences.
If all these geeky terms are making your temples thump, one Blackphone advertisement puts it simply:
"Technology was supposed to make our lives better; instead we have lost our privacy. Now it's time for a change."
Is Blackphone NSA-proof? Probably not.
Co-founder Mike Janke told CBS: "No, there is nothing in the world today that is NSA-proof."
But rest assured, with Blackphone, it's a lot easier to go off the grid.
The 'smarter-phone' carries a $629 price tag. Yes, it's pricey, but in the digital age, can you really put a price on privacy?