Consumer Tip: Skip the engraving on your iPad

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Apple CEO Tim Cook with the iPad Mini

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by BILL MCGINTY / NBC Charlotte

Bio | Email | Follow: @billwcnc

WCNC.com

Posted on December 6, 2012 at 3:58 PM

Updated Thursday, Dec 6 at 6:20 PM

CHARLOTTE, N.C. -- If you are thinking about upgrading someone's iPad or cell phone as a gift this year, you might want to skip one personal touch like engraving because it actually knocks down the value if you want to trade it in.

Dealnews.com says that electronics by nature are highly replaceable objects, unlike things like jewelry, which usually have more sentimental value. Their research says that engraving really isn't going to add value.  In fact, based on consumer research, an engraved iPad will sell for about 20-30 percent less than an iPad in the same condition that isn't engraved with any type of personal message.

Now, the flip side of this argument is that it’s a better deal for the bargain shopper who might want an iPad 2 and not care that there's a personal message or greeting there, especially since they're going to put it in a protective case anyway.

Right now, a used iPad or iPad2 is going for somewhere between $120 and $300. If it's engraved with anything, then knock off about 25 percent.

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