CHARLOTTE – The Democratic National Convention Committee (DNCC) today named Zander Guinn Millan, Inc. (ZGM), a full-service woman-owned branding communications firm located in Charlotte, as the vendor for artwork and design services for the 2012 DNC credential.
“Zander Guinn Millan, Inc. has the experience, skillset and creativity that we’re looking for to design a functional and visually appealing credential,” said DNCC CEO Steve Kerrigan. “We’re excited to be working with this local company on our credential design, because credentials not only provide access to the main event, but are a keepsake from the convention that attendees will hold on to for many years to remember their experience in Charlotte.”
The theme of the credential will be “Americans Coming Together,” and Zander Guinn Millan, Inc. will develop credential designs in coordination with the DNCC, the security printing vendor and other vendors. Additionally, the DNCC selected Miami artist Rosa Naday Garmendia to work with ZGM to provide the illustrations for the credentials.
In order to gain access to the convention, each delegate, staff member, volunteer, vendor, member of the media and program participant must have a credential.
A credential differs from a ticket in that they are printed by a security printing firm, there is no monetary value to a credential, there is no replacement for a lost credential, and credentials bear enhanced security features to protect against counterfeiting. The credential is only valid for official convention proceedings, and will not gain an individual access to events and parties hosted by outside groups.
The DNCC evaluated proposals based on numerous criteria, including, but not limited to: experience, reliability, relationships to Charlotte, North Carolina, and the surrounding region, participation of union labor, women, minorities, LGBT, veterans and persons with disabilities, and innovative proposed solutions.
The DNCC and the Host Committee have adopted a diversity contracting policy for the 2012 Democratic National Convention that represents unprecedented progress towards both the inclusion and use of diverse businesses. The policy states that the DNCC has a goal of spending at least one third of its funding for contracts and projects with Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), Disability-Owned Businesses, LGBT-Owned Businesses and Veteran-Owned Businesses.
About Zander Guinn Millan, Inc.
Zander Guinn Millan, Inc. (ZGM) is a full-service branding communications firm founded in 2006 in Charlotte, North Carolina.
With a staff of highly seasoned professionals, ZGM approaches every client’s project as a unique mission: position their brand in a credible and competitive fashion; develop compelling and effective communications; and deliver exceptional client service based on mutual trust and respect. Through comprehensive analysis, cohesive strategies and breakthrough creative, ZGM builds smart, hardworking communications that elevate brands and provides sensible management to sustain their lofty positions.
About Rosa Naday Garmendia
Ms. Garmendia was born in La Habana, Cuba and immigrated to the United States with her family at the age of eight and currently resides in Miami. For the past 12 years Ms. Garmendia has been a working artist and teacher engaging children and adults in the experience of art. She was an artist-in-residence at the Miami Children’s Museum for 2 consecutive terms, and since 2009 an artist-in residence at Art Center/South Florida.
More recently she has been pursuing her interest in the role of art and how it can effect social change in today’s world. She recently accepted the opportunity to participate in INTER-NOS, X Mural Painting International Biennale in Santiago de Cuba where the city became “an open gallery” for its citizens and international visitors.