Holiday sales up for local retailers despite poor national outlook

Holiday sales up for local retailers despite poor national outlook

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by ANN SHERIDAN / NBC Charlotte Staff

Bio | Email | Follow: @SheridanWCNC

WCNC.com

Posted on January 3, 2013 at 7:44 AM

Updated Thursday, Jan 3 at 8:01 AM

CHARLOTTE, N.C. -- Bo Go. It might be the post Christmas line of the year.

“Buy one, get one at 50 percent off, “ said Omega Sports Dawn Heim.  She wants shoppers to remember the phrase.

“Your child can get a pair of shoes and also, if you're a runner, a mom and dad could get a pair of shoes at buy one, get one, at 50 percent off,” she said.

The Charlotte sporting goods store is now crunching numbers, assessing  holiday sales.  Did the signs work?  Did the deals drive in shoppers?  How can we do even better next holiday?

Across the country,  holiday sales are being called the weakest since 2008.

But locally, smaller retailers like Omega Sports, say they had a different experience.

"It was good, it was strong,” said Heim.

Rudy Hayden at the Great Outdoor Provision Company said sales at their seven North Carolina stores were also good.

"Busy.  We had a great season.  Inventory's low,” he said.

One of the keys this season, the week following Christmas, when shoppers look for deals with cash and gift cards in their pocket

Now officially over, the last week in December,   accounts for about 15 percent of retail sales for the busy month. 

Retailers locally say that final push proved profitable, with many shoppers anxious to find deals, and getting them with special offers like Bo Go.

“I know where we stand, how we'll go forward in January.  And we're looking for a good 2013,” said Heim.
 

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