MOORESVILLE, N.C. -- Jibral Hough of the Islamic Center of Charlotte went to Mooresville-based Lowe’s for two main reasons.
First, to get a better understanding about why Lowe’s decided to pull commercials from the television show “All American Muslim,” which airs on TLC.
“All American Muslim” is a reality-based show that follows the lives of five groups of Muslim Americans who live in Dearborn, Michigan.
Hough said he also wanted to seek a commitment from Lowe’s towards the Muslim community.
A couple of weeks ago Lowe’s met with a group of faith-based leaders to explain their position.
The ministers came away saying they were pleased with Lowe’s reasons for the move. Hough said the same thing when he emerged from the meeting Tueday, which lasted about an hour.
He said the meeting went well, but he did have one concern.
“Slightly disappointed that they would shy away from something they would say is controversial,“ Hough said.
Hough also sought a commitment from Lowe’s to involve the Muslim community in its outreach programs and also support for some Muslim programs. Lowe’s agreed to invite the Muslim community in its future community programs, but could not provide support for any religious based programs.
“I understand their position now but slightly disappointed (about them pulling the ads). But I’m satisfied with what they said today,” added Hough.
For its part, Lowe’s pointed to its history of serving the various community efforts.
“We’re very much involved in the community and we both agreed to look for opportunities in the coming months,” said Vice President of Corporate Communications Chris Ahearn. “One of the most important things that came out of this meeting is that we committed to stay in touch with each other and to have an ongoing dialogue about issues as they arise.”