CHARLOTTE, N.C. -- Charlotte's Queens Feast, better known as restaurant week, starts Friday, and this time around there are more restaurants than ever to choose from.
It's lunch time at Jeffries in Mooresville and much of the work going on in the kitchen is in preparation for their first night of Queens Feast after missing the deadline last year.
"So this year we made sure when it came around we were ready for it, and we're really excited about it ," said Jeffries’ owner, Jeff Lancaster.
Locals know it as a hidden gem.
"This is the closest cheers place south of Boston," said local Tommy Delantonas.
Last restaurant week stuffed local registers with $4 million in revenue. Lancaster hopes it will mean great exposure.
"It's a great opportunity for people to see that we're a part of that and come out and try what we do and build up a larger following," added Lancaster.
They aren't the only ones wanting a piece of the action. Twelve new restaurants joined in, including Yama Asian Fusion in SouthPark.
"We’ve been here for four years and we decided maybe we should spread the word because not a lot of customers know we're here," said owner Birdie Yang.
While mostly known for their sushi, Yang is hoping to attract more people with their new expanded menu.
"We do have many great cooked entrees and many great cooked appetizers and desserts. We're pretty well known for our desserts as well," said Yang.
With three courses for $30, diners get to try a variety of staple items wherever they go.
"We'll be doing a filet and a halibut as two of our entrees, and we have some of our signature appetizers—smoked salmon is really popular," said Lancaster.