CHARLOTTE, N.C. -- With high profile events like the Democratic National Convention and Coca-Cola 600 headed to Charlotte in the near future, the city is rolling out a national anti-terrorism campaign.
The "If You See Something, Say Something" campaign started in New York City after 9/11 as a way to keep the public vigilant about suspicious activity on public transportation. The Department of Homeland Security started rolling it out nationwide in 2010, and on Monday it begins in Charlotte.
Its goal is to simply make the public more aware and vigilant of suspicious activity. Mayor Anthony Foxx, on hand in uptown for the announcement of the initiative, stressed that he hopes people who live and work in the city keep an eye out for suspicious behavior instead of someone's appearance or nationality.
Betsy Markey with the Department of Homeland Security was also on hand Monday to kick off this campaign. She said there is no better time than now for it to begin here in the queen city.
"Charlotte is home to many big events, the DNC being one of them," said Markey. "So I think it's important that we roll this out ahead of some of the big events that are coming to Charlotte. This is really a nationwide program where we try to go to as many states and cities as possible.”
City officials plan to advertise with local ads on radio and television as well as on billboards.