Reynolds subsidiary funding cigarette recycling

Reynolds subsidiary funding cigarette recycling

Credit: Getty Images

SAN FRANCISCO - MAY 19: Cigarette butts are seen in the street May 19, 2009 in San Francisco, California. San Francisco mayor Gavin Newsom is proposing a 33 cent tax on cigarettes purchased in San Francisco to offset the more than $44 million a year that the city spends on cleaning up discarded cigarette butts. (Photo by Justin Sullivan/Getty Images)

Print
Email
|

by The Associated Press

WCNC.com

Posted on November 14, 2012 at 2:56 PM

RICHMOND, Va. (AP) -- A subsidiary of one of the nation's largest cigarette makers is teaming up with a New Jersey company to reward do-gooders for cleaning up cigarette litter.  

Santa Fe Natural Tobacco Co. is funding a national recycling program through TerraCycle Inc. called the Cigarette Waste Brigade. The maker of Natural American Spirit cigarettes is owned by Winston-Salem, N.C.-based Reynolds American Inc.  
 
After sending in the collected cigarettes butts, people over the age of 18 will get credits that can be donated to various charitable causes.   
 
TerraCycle will then recycle the filters into plastic pellets used to make shipping pallets, railroad ties and park benches. The paper and tobacco also will be composted.  
 
A 2009 Keep America Beautiful study found that cigarette waste accounted for 38 percent of all U.S. roadway litter.  

Print
Email
|