Forecast sees big payoff for Google's mobile ads

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Associated Press

Posted on June 13, 2013 at 8:06 AM

SAN FRANCISCO (AP) — A forecast predicts Google will sell more mobile advertising than the rest of its rivals combined for the second straight year. The report released Thursday highlights the expansion of Google's moneymaking prowess from personal computers to smartphones and tablets.

If the projections by eMarketer pan out, Google Inc. will generate nearly $8.9 billion in mobile ad revenue throughout the world this year.

The prediction calls for Google to hold a 56 percent share of the overall mobile ad market, which is expected to approach $16 billion this year. In 2012, Google accounted for 52 percent, or $4.6 billion, of the worldwide mobile ad market.

Facebook Inc. is expected to rank a distant second in mobile advertising this year with about $2 billion in revenue from phones and tablets.

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