BlackBerry name change approved by shareholders

BlackBerry name change approved by shareholders

Credit: AFP/Getty Images

A member of the RIM team poses with one of the new touchscreen Z10 Blackberry devices in central London at one of eight simultaneous worldwide events for the launch of the BB10 operating system on January 30, 2013.

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Associated Press

Posted on July 9, 2013 at 2:06 PM

Updated Wednesday, Jul 10 at 12:30 AM

WATERLOO, Ontario (AP) — Research In Motion has won formal approval to change its name to BlackBerry.

The Canadian company announced plans for the name change in January, when it unveiled new phones running a revamped operating system called BlackBerry 10. The company hopes the new devices will be more competitive with iPhones and Android devices.

Since January, Research In Motion Ltd. has been going by BlackBerry in marketing materials. It has also changed its ticker symbol to "BBRY." But a legal name change required shareholders' approval at Tuesday's annual meeting.

The new name comes as BlackBerry faces questions about how its growth and survival.

CEO Thorsten Heins told shareholders that BlackBerry is in the second stage of its turnaround. Stage three, he says, includes profitability.

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