Michael Jordan makes $60 million in endorsements

Michael Jordan makes $60 million in endorsements

Michael Jordan makes $60 million in endorsements

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by CALEB TROOP / NewsChannel 36 Staff

WCNC.com

Posted on September 26, 2011 at 11:55 AM

Updated Monday, Sep 26 at 12:06 PM

CHARLOTTE, N.C. – Michael Jordan may have retired from playing professional basketball eight years ago, but that has not stopped him from raking in cash through a multitude of endorsement deals.

According to Forbes, the Charlotte Bobcats majority owner earned an estimated $60 million over the last year through endorsements with companies like Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances.

Over the last 12 months Jordan has earned more than any other sports figure except Tiger Woods, and unlike Woods, Jordan’s likability is still sky high.  MJ is still one of the most well-liked athletes in the world, as 93 percent of those polled by Nielsen and E-poll Market Research viewed Jordan favorably.

Nike’s Jordan Brand has annual revenues of more than $1 billion, with his brand’s shoes controlling 71 percent of the American basketball shoe market.

According to Forbes, “Jordan’s legacy benefits from playing before the age of social media where every move is scrutinized on Facebook or Twitter.”

Forbes estimated Jordan’s net worth at $500 million in 2010, a number they believe will only climb.  Jordan owns 80 percent of the Charlotte Bobcats.

Click here to read the entire Forbes article.

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