CHARLOTTE, N.C. -- For the first time since Charlotte Hounds midfielder Jovan Miller brought it the nation's attention, Warrior Sports commented Friday on its controversial ad campaign tagline "Ninja Please."
The lacrosse equipment company, and main investor in Major League Lacrosse, has since removed all references on its site and social media accounts.
"We are not using it anymoe and we do apologize if it was taken the wrong way," said Warrior Sports Chief Marketing Officer Dave Dixon in a phone call to NBC Charlotte," If we had thought it was going to be offensive, we wouldn't have done it."
Dixon added the company was attempting a play on words to sell the "Dojo" shoe. Still, many people online didn't buy the explanation, noting the offensive meaning is the first that comes up in a Google search.
Warrior does not plan to further the effort. Dixon did call Miller Friday afternoon. He said he left a message.
"We apologized, we pulled it from the site and we are moving on," said Dixon.
Miller, 1 of only 3 African-American players in the league, said he was hoping the company will use this as a "teachable moment" for the sport about racial sensitivity.
As for his future in the league, which rests upon his willingness to wear Warrior gear during games, Miller is still unsure.
"I can't really answer now. Obviously I want to play until my body can't play anymore, but I also want my heart to be in my play."