Gordon's sponsor signs 1-year contract extension

Gordon's sponsor signs 1-year contract extension

Credit: Getty Images for NASCAR

DAYTONA BEACH, FL - FEBRUARY 22: Jeff Gordon, looks over the #24 Drive to End Hunger Chevrolet in the garage during practice for the NASCAR Sprint Cup Series Daytona 500 at Daytona International Speedway on February 22, 2012 in Daytona Beach, Florida. (Photo by Tom Pennington/Getty Images for NASCAR)

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by Associated Press

WCNC.com

Posted on October 5, 2012 at 5:10 AM

TALLDEGA, Ala. (AP) -- Jeff Gordon and Hendrick Motorsports announced a contract extension Thursday through 2014 with sponsor AARP and AARP Foundation.  

The AARP Foundation signed a three-year deal in 2011 with its "Drive to End Hunger" campaign to be Gordon's primary sponsor. It became the first cause-related sponsorship to sign on as primary sponsor for a major race team.  

The one-year extension gives Drive to End Hunger the opportunity to continue addressing hunger issues among elder Americans.  

Gordon has helped deliver food to food banks and actively supported the cause since partnering with the campaign. The initiative has led to the donation of more than 13 million meals to hungry older Americans and raised more than $17 million through corporate and individual support.

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