A close look at how the media covers the Olympics

A close look at how the media covers the Olympics

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by NewsChannel 36 Staff

WCNC.com

Posted on July 30, 2012 at 7:26 AM

Updated Monday, Jul 30 at 7:45 AM

LONDON -- Finding a ticket is tough and the cost for some of these events is enormous. It may just be your best view of these games is in your home.

 
From the crack of dawn, long before the first Olympic event the media coverage begins.
          
NBC has brought their front line talent to London, along with thousands of behind the scenes employees.
 
“Well, this is my 6th Olympics,” said NBC’s Lester Holt. “Obviously, it's nice to be in an English speaking country as we were in Canada.”
 
NBC Nightly News has constructed a newsroom for these games, and this is the temporary set where Brian Williams will anchor the news.
 
And in the International Broadcast Center, you'll find news crews from all over the world.
          
During these games, Wagner doing live shots for dozens of NBC television stations nationwide.
 
But imagine trying to do a live shot with this guy next door. He's kind of Telemundo's version of Larry Sprinkle -- minus the ability to do weather.
 
 "E" is broadcasting from the Olympics. Bruce Jenner hosts a nightly half hour program. 
 
He's a gold medal decathlete, but better known for being on the Kardashians.
 
"Our new logo is E Pop of Culture and I guess I would be kind of that perfect link between pop culture and the Olympics,” Jenner said. “Between our show and everything.  So I said, sure, I'll be glad to come over and do it."  
 
There have been problems with the weather in London, but through rain, wind and hopefully some sunshine, the media will forge ahead.
 

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