CHARLOTTE, N.C. A new jewelry store has opened at the SouthPark Mall.

James Avery opened Wednesday inside the mall. It s the first store in North Carolina for the family-owned retailer company that has 63 total stores across the south. The store sells hand-crafted jewelry in silver, gold and gemstones.

A special grand opening event will be held Thursday, October 13 from 5-7 p.m. The store's operating hours are Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 12 p.m. to 6 p.m.

This new location will make shopping more convenient for current James Avery customers, but also will allow us the opportunity to introduce the James Avery brand to new customers, said James Avery executive vice president Paul Avery in a statement.

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