MATTHEWS, N.C -- Downtown Matthews is full of robust charm. You will find shops, flowers and flags, but what you won t find is a big box store.

Bicycles East is a high end bike store, a store for the serious biker. Craig Reynolds is the sales manager and says they have a tough time overcoming the extreme and all out marketing of the big box stores during the month of November. For the second time, small businesses like Bicycles East want to get the word out about Small Business Saturday, which is the day after Black Friday.

Small Business Saturday encourages people to look at the sales in smaller businesses. Craig says that small businesses can t compete with the advertising of the bigger stores or even offer the volume of discount, but he says they can offer a better and more unique product.

The Charlotte Chamber of Commerce says that while this area is known for big companies, it s the smaller companies that employ more people. Between 2005 and 2010, 40 new companies popped up in this area and employed 100 or more each.

In the same time span, 3,383 small companies started and employed 100 or fewer.

Small Business Saturday is November 26, and you can learn more here.

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