CHARLOTTE, N.C. -- Most parents can relate. Lice are nasty little bugs that can make life miserable and are tough to fight, too.

Health experts say they may be becoming more resistant to the usual treatments, but there's another problem as well.

No one wants to be identified as being associated with head lice. The schools don t want to be, the kids, the parents don t want to be, said Sheila Fassler.

Fassler is a former school nurse who about a year ago started Pediatric Hair Solutions as a part-time business.

She's now using the trademarked LouseBuster full-time and says its new technology is similar to a hair blow dryer that basically dries out and kills the eggs.

But she says even when she manages to kill the bugs, there can still be a bigger problem because others at risk may never know. Parents and kids are uncomfortable talking about lice.

Fassler has started posting the names of the schools that kids she s treated attend, and she offers a way to tip off other parents that they may need treatment anonymous emails.

They can at least notify people anonymously because if you don t get rid of it in your close circle, it s just going to keep going around, she said.

Regina Lee's granddaughter had lice off and on for six months before they finally got rid of the nasty bugs. Turns out the elder Lee had it, too.

Charlotte-Mecklenburg Schools says policy is to send a note home with kids if more than one in a particular class has lice. The problem is often times parents don t reveal that their kids have lice.

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