SMITHFIELD, N.C. (AP) -- The billboard in Smithfield says its message is from Satan.

What it really does is direct people to the website of a new church.

The News & Observer of Raleigh reported the message on the billboard reads Don't visit and is signed Satan.

The website redirects visitors to the home page of The Bridge Church, which is starting a campus in Smithfield with a service Thursday night at Johnston Community College.

Church office manager Jamie Cooper says more than 2,000 people had visited the website last week. Cooper says the church got the idea from another church's campaign.

The church's home location is east of Princeton and there is a satellite campus in Goldsboro.

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