CHARLOTTE, N.C. WBT-AM radio host Keith Larson, a fixture on the station since 2002, won t be on-air at the station much longer.
On his show Wednesday morning, Larson announced that Greater Media, WBT s owner, would not be renewing his contract when it expires in about a month.
A call to WBT s program director was not returned.
During his show, Larson said he ll now work full-time at the consulting company he s formed: Larson Advertising and Media Associates, or LAMA for short. He said he was grateful for his time at the station, but also bemoaned some of the changes.
I have loved WBT, he said on his show. But I think most of you guys know WBT hasn't been WBT for a while now.