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Michael Jordan says he s in it for the long haul as owner of the Charlotte Bobcats, telling the Observer Thursday morning he sees the team as his family business going forward.

Some highlights from Jordan s 23-minute interview:

--He said the franchise is open to a nickname switch should New Orleans Hornets owner Tom Benson follow through on changing that team s name. Some fans want the Hornets name and logo back in Charlotte.

--He said he told the players to stop griping about new coach Mike Dunlap s long practices, that they need the fundamental drills he s employed: You can t say we don t need that stuff. If so, we wouldn t be going 7-59 as a team.

--Jordan also said he s advised the players, Either you re in or you re not going to be here.

--Jordan described rookie Michael Kidd-Gilchrist as a connector, comparing him to former Chicago Bulls teammate Scottie Pippen: He s a very versatile guy. He s motivated. He loves to play and play hard.

--He said the Bobcats made a couple of calls about shooting guard James Harden s availability before the Oklahoma City Thunder traded Harden to the Houston Rockets this week.

--He said co-captain Gerald Henderson gets it. He shows signs of being a leader. These are the things we re expecting from Gerald, adding he s pretty sure Henderson will be asking for a big raise to stay here in his next contract.

--Jordan said he still believes the Bobcats could be an attractive destination for major free agents down the road, but I also understand we ve got to get our house in order, to make that attractive to people.

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