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If there s ever a reason to indulge, this is it.

This July marks the 29th annual National Ice Cream Month. The International Dairy Foods Association says President Ronald Reagan designated even dedicated the third Sunday of the month specifically as National Ice Cream Day. Americans will celebrate that this year on July 21.

Records show ice cream has been around for centuries. Nowadys, the IDFA says the American ice cream industry not only sells more than a billion gallons of ice cream a year, but it generates billions of dollars.

An official ice cream survey by the company shows vanilla is the most popular flavor, but mint chocolate chip and cookies and cream weren t far behind.

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