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GASTONIA, N.C. -- A Gastonia family hopes a new billboard will point the way to their missing loved one.

Kim Fraley stood on the side of Interstate 85 Thursday, looking up at a massive billboard, bearing her missing daughter's image. There is a $5,000 reward offered and Fraley hopes this will lead police to her daughter, Jamie.

As a mother I can't give up, I have to keep going, Kim Fraley said.

Jamie Fraley was 22 years old when she disappeared on April 8, 2008.

The only thing they found was her cell phone, said her mother.

A person who police called a person of interest in the case died in June 2008.

The billboard was posted Monday. It is funded by the Kristen Foundation, which is based out of Charlotte and tries to help locate missing people. The foundation posted a smaller paper sign last year on a street in Gastonia, but it didn't garner many leads.

The new sign faces drivers heading south on Interstate 85. Kim Fraley said she prays that this sign will bring results.

I'm hoping that even after two years it might click in someone's head, she said. Even though it's been so long, they might say, 'Hey, I remember that.'

Anyone with information on Jamie Fraley should call Gaston County Police at 704-866-3320.

For more information on the Kristen Foundation, visit

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