Sprint, the third-largest wireless company in the U.S., is expected to announce "very disruptive" cheaper pricing plans this week, according to several reports out late last week.
During a company-wide town hall telephone call Thursday, Sprint's new CEO, Marcelo Claure, outlined his three priorities: reduce prices, improve the network and decrease operational costs, according to LightReading.com, a telecommunications industry website.
Priority No. 1: Price reductions.
"We're going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor," Claure said. He said the "very disruptive" rates would be coming this week.
The Wall Street Journal reported Friday that Claure is preparing to roll out new price plans that could offer much cheaper prices, much bigger allotments of wireless data, or both. The company wrapped up testing of those plans on Thursday, The Journalreported, citing anonymous sources.
According to The Journal: "In Chicago, Sprint tested a plan that offered unlimited talk, text and data for $50 a month -- $30 less than a similar plan from T-Mobile and something market leaders Verizon Communications and AT&T don't offer ... In Portland, Ore., (it) tested a family-focused plan that offered lines for four smartphones and 20 gigabytes of data to share for $160, the same price as plans offered by AT&T and Verizon, but with twice as much data. ... And in Buffalo, N.Y., the carrier has offered its "Framily" plan at a $10 discount per line, so any group of five users could pay $25 a month apiece for unlimited talk, text and 1 gigabyte of data."
On Sunday, company spokeswoman Jennifer Walsh said, "Sprint has not made any announcements and does not have any comment."