Bobcats to make major announcement Tuesday

Bobcats to make major announcement Tuesday


by TONY BURBECK / NBC Charlotte

Bio | Email | Follow: @TonyWCNC

Posted on May 20, 2013 at 6:34 PM

Updated Monday, May 20 at 6:41 PM

CHARLOTTE, N.C. -- The Charlotte Bobcats will make a major announcement Tuesday at 6:00 p.m. regarding the franchise.

The announcement comes as buzz grows over a potential name change back to the Charlotte Hornets. 

Reports say the process is already underway.  So far, the Bobcats have not confirmed that.

Neither the Charlotte Bobcats name nor their on-court performance is inspiring Tim Hughes or Daniel Partain to buy as many tickets or pay as much attention to the team as they might otherwise do.

Lots of losing and lack of star power will do that.

Both say if you want to get them excited and in the seats, change the name back to the Charlotte Hornets and bring back their old teal and pinstripe uniforms.

"I'd rather be a Charlotte Hornets than a Charlotte Bobcats fan, ten times out of ten,” Hughes said.

"If the name changes, I'd definitely go to more shows,” Partain said.

Reports over the last few days say the Bobcats are taking that to heart.

Our news partners at the Charlotte Observer reported team owner Michael Jordan said it's something he'd consider if the Hornets name was available. The Charlotte Observer also previously reported that the team hired a company to survey people about a name change.

The Hornets name is available because New Orleans dropped it in favor of the Pelicans.  The Hornets moved to New Orleans in 2002.  The NBA awarded Charlotte a franchise in 2004.  Bob Johnson owned the team but sold it to NBA legend Michael Jordan, who has struggled to put a winning product on the hardwood.

"There was a lot value in that brand,” said Jack Burke with Burke Communications.  He works with sports groups and businesses on name changes and rebranding, but is not affiliated with the Bobcats.

Burke says a name change back to the Hornets is a no-brainer.

"Brands spark emotion, they spark a level. You're part of that team, that membership,” he said.

Fans say that's what they got with the Hornets, and it's what they want again.

"It worked before, so we do have a history,” said Burke. "Change is always good if you can promote it properly, you can re-launch the brand in the Charlotte market and you have the reasons why."

Fan Melvin Hardison prefers Hornets over Bobcats, but in the end says the name doesn't really matter.

"They just need to win games,” he said. “We just want results.”

Last year, the Bobcats had the worst record in the league. This season, they tripled their win total but fired the coach.