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  • JCPenney creates viral sensation with SB48 stuntadd to reading list  

    Posted on February 4, 2014 at 12:29 PM

    Updated Tuesday, Feb 4 at 12:29 PM

    Rather than spending big league money to advertise, the beleaguered department store chain opted to try to steal the spotlight by live-tweeting the football game with misspellings aplenty, like "toughdown Seadwaks."

    By JASON WHEELER
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