Rachel Lundberg is an anchor and reporter at WCNC-TV in Charlotte, North Carolina. She started at WCNC as a general assignment reporter and transitioned into her current role within her first year in Charlotte! In her current role, Rachel covers the top trending topic of the day, be it a local story getting a lot of social media attention or a national topic going viral. She also has a big passion for sharing stories that inspire our community. She favors the stories that pull on your heartstrings and give a window to people deserving because of the time and effort they put into things that are making a difference right here at home.
Before moving to the Queen City, Rachel served as the morning traffic and noon news anchor at CBS 42 in Birmingham, Alabama. She also had her own franchise — Rachel on the Road – where she took on adventures and found hidden gems around Central Alabama.
Rachel is a proud Auburn University journalism grad and her goal is to help everyday people have a voice when it comes to the topics that matter. While at Auburn, Rachel worked with the campus news station as an anchor, reporter and sports director. She hosted a football talk show called "This is Game Day" and covered Auburn's 2013 football national championship game on behalf of the university.
Before tapping into the sports industry, Rachel was an intern with WESH-TV in her hometown of Orlando, Florida, where she covered breaking news and got her first real experience in the field of local news reporting. She made her first “reel” there and still holds the relationships she made during that first tv internship near and dear to her heart.
Even though she was born and raised in the South and sometimes sounds like she’s from Boston, Rachel has also lived out West! She hit Hollywood to intern for E! News, writing and producing segments for the newscast and assisting in movie premiere coverage. Although it was glamorous, she quickly realized the shoes you wear and the celebrities you spot wasn’t where her heart was.
Her passion to meet and help others is rooted deep from a young age. God-willing, today she is living out that dream. It’s the people off the beaten path that continue to ignite her desire to be a storyteller and make a difference any way she can.
This year marks her third year with WCNC Charlotte, and she is so grateful for all the people she’s met and all the experiences she’s had during this chapter of her life. One of her favorite memories in her career to date was when she assisted PETA in rescuing animals trapped in flooded neighborhoods following Hurricane Florence. That day eight animals were saved and a light was shed to never leave your pets behind when escaping natural disasters. Rachel was nominated for an Emmy for her coverage that day.