CHARLOTTE, N.C. — When you're in Charlotte and hear the number 77, what do you think of? Probably Interstate 77, right?
Well, the number 77 has been popping up across town lately, and finally, know what it all means.
Ready for it? Drum roll, please.
The 77's are for BUBS - the 77 Calorie Hard Seltzer. The Twitter account for the 77's in Charlotte announced Thursday a 77 Calorie Hard Seltzer Giveaway.
Beginning March 1, find scratch-off tickets on marked packages of BUBS Hard Seltzer. Enter your code at WhatThe77.com for your chance to win.
Popular Charlotte account @CLTdeveloppment, which normally posts news and information about new business and housing developments in the city, posted a photo asking about the mysterious 77s.
"File this under 'hmmmm," they wrote. "'77s' have been showing up all around Charlotte."
Some people thought they were behind it, but they denied responsibility.
This sort of mystery calls for the professionals but instead, a bunch of people replied on Twitter with their theories.
Some ideas included a new interstate (we really hope not), guerilla marketing for the I-77 toll lanes and more beige apartment buildings coming to Charlotte (🤞 it's not that, because if there's one thing the Queen City has ample supply of, it's beige apartments).
The beloved (OK, not really) Truist sign even got a shoutout.