CHARLOTTE, N.C. — In between Black Friday and Cyber Monday, people nationwide participate in Small Business Saturday -- hitting the town to support local businesses and restaurants. 

It started in 2011 to encourage people to "shop small."

Saturday, many in Charlotte gathered to do just that at a pop-up market in South End from 11 a.m. to 5 p.m. 

The event had at least 200 local shops, 70 places to eat, and free trolley rides throughout South End. 

"Most of these businesses are here in Charlotte, a lot of them are here in the neighborhood," one woman told NBC Charlotte. "We want to celebrate our pop-up vendors and our brick and mortar stores, the ones that really keep our economy going and keep this neighborhood fun and interesting."

Small Business Saturday brings shoppers to South End

The festival ended with a Christmas tree lighting.