Keaton Jones has a lot of new friends.

Among them: UFC President Dana White, "Captain America" actor Chris Evans, Dr. Phil, Millie Bobbie Brown aka "Eleven" from "Stranger Things," Fox News host Sean Hannity, rapper Snoop Dogg, a slew of professional athletes in various sports, and most of the people on the internet, apparently.

Keaton — who may attend Horace Maynard Middle School in Maynardville in Union County, according to Knox County Schools spokeswoman Carly Harrington — started a national conversation about bullying after a video of him went viral over the weekend.

More: Crying East Tennessee boy's viral anti-bullying video attracts attention of Vols, Titans

Keaton's mother, Kimberly Jones, filmed him crying in the passenger seat of a vehicle after she said she picked him up from school "AGAIN" because he was afraid to go to lunch.

In the video, Keaton said other students made fun of the way he looks, poured milk on him, put ham down his clothes and said he had no friends.

"People that are different don't need to be criticized about it," Keaton said. "It's not their fault. But if you are made fun of, just don't let it bother you. Stay strong I guess. It's hard. But it'll probably get better one day."

That day might just be today.

As of Sunday evening, Keaton's video had more than 18.5 million views and had been shared more than 369,000 times on Facebook. Countless celebrities responded by condemning bullying, sharing their own experiences and lauding Keaton for his courage.

The USA TODAY NETWORK - Tennessee has not been able to reach Kimberly Jones or Union County school officials for comment.

The reaction

Jarrett Guarantano, a University of Tennessee Vols quarterback, tweeted a picture with his "new best bud" on Sunday evening.

"So I got the chance to spend the day with my new best bud Keaton," Guarantano wrote. "It was unbelievable to get to know him and realize that we have a lot in common. This dude is very special and has changed my life forever. Now I have the little brother I always wanted! God bless you my man."

WUSA9's Debra Alfarone told Keaton, "you are not alone," and gave him some words of encouragement.

Dana White said he wants to bring Keaton to Las Vegas to hang out at UFC headquarters. In a video posted to the official UFC Twitter account, various fighters spoke about bullying and offered words of support to Keaton.

Chris Evans invited Keaton and his mom to the premier of the new "Avengers" movie in Los Angeles next year.

Sean Hannity said he wants to fly Keaton and his parents to New York City to visit Fox News.