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'More Powerful NC' aimed at opioid awareness

North Carolina Attorney General, John Stein launched MorePowerfulNC.org in hopes the campaign will help empower people to prevent and fight against addiction in their own communities.

CHARLOTTE, N.C. — Thursday, state and local leaders announced they’re coming together to crack down on North Carolina’s opioid crisis.

At an event held in Uptown Charlotte, North Carolina Attorney General, John Stein announced the launch of MorePowerfulNC.org, a statewide campaign aimed at educating the public on how to prevent and confront opioid addiction.

The hope is the campaign will help empower people to prevent and fight against addiction in their own communities.

“The opioid epidemic is ruining lives, tearing apart families and damaging communities all across North Carolina,” said N.C. Attorney General, Josh Stein.

Every day in North Carolina, five people die from an opioid overdose. Since 1999, more than 13-thousand North Carolinians have died of an opioid overdose.

“These are not numbers, these are human beings,” said Stein.

Human beings like Debbie Dalton’s son Hunter.

“He grew up with a love of family, love of sports,” says Dalton. “His claim to fame was he once beat Steph Curry in a free throw competition at Davidson McKillop Camp.”

But in 2018, Dalton said Hunter overdosed on Fentanyl.

“And I held my son's hand for 7 days in that hospital and he never regained consciousness and I held him as he took his last breath,” she said.

Part of the More Powerful N.C. campaign includes syringe exchange programs, the promotion of a prescription tracking system and educating the public that most people who abuse prescription drugs get them from friends or relatives.

“You would not leave a loaded gun in your medicine cabinet. You should not leave these pills unprotected in your medicine cabinet either,” said Stein.

Stein said a big part of this campaign is also prevention, saying the site helps people navigate through alternatives to prescription pain pills, like Vicodin, Oxycontin, Percocet, Opana, and morphine so they never get addicted in the first place.