CHARLOTTE, N.C. -- It's the ultimate women's wardrobe staple: a little black dress.
In Charlotte, more than 150 women will rock those staples for a week and it's all for a good cause.
Here's a stat for you, about one in five children in Charlotte are currently living in poverty and that's nearly 50,000 kids.
"At the same time we have new apartments and new developments and we talk about the new," Erin Maddrey with the Junior League of Charlotte says. "But since 2000, poverty has doubled in charlotte and we don't really talk about that."
In fact, it is one of the sharpest increases in the nation during that time. Now the Junior League women are working to change that statistic.
Sarah Louise Head says, "I think we are all blessed to have the means to have meals, choices what we wear, roofs over our head."
It's a blessing they're not taking for granted.
"Over 4000 kids registered in CMS are homeless kids go home hungry on the weekend and they're right here in our backyard," Head said.
That number hits close to home for Kellie Lofton, she wants to make sure her eight and 10-year-old boys, Brandon and Caleb, know the importance of helping others.
Lofton explains, "What it means to not take for granted what you have - a roof over your head, opportunity to compete in sports, books to read, and just the simple things they have."
Last year the ladies raised $25,000 for wearing the same dress for a week and this year they're hoping to double that by raking and 50,000 bucks. Whether they're grabbing coffee, going to work or picking up their kids from school, they hope someone will notice their fashion faux pas or just the big button tend to their address and ask, "why?"
For more information on how you can get involved or donate visit: https://connect.clickandpledge.com/Organization/jlcharlotte/campaign/jlcLBDI