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NC State collective promises at least $25K in NIL for football players

The Pack of Wolves plan will guarantee at least $25,000 in name, image and likeness payments to each NC State scholarship football player in 2023 for charity work.

RALEIGH, N.C. — A collective funded by NC State supporters will guarantee at least $25,000 in name, image and likeness payments for each Wolfpack scholarship football player in 2023, another sign of how quickly recruiting and roster management has changed in college football in the NIL era.

In order to receive the payments from the Pack of Wolves NIL Collective, Wolfpack football players will have to do monthly work on behalf of charitable organizations, who will receive free publicity and help from athletes. The group’s director says the payments will be funded through donations and that it will have no problem meeting payroll, which could total around $2 million.

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In a reversal of its longtime amateurism tenets, the NCAA changed its rules around name, image and likeness in 2021, allowing players to make money for signing autographs, endorsing products, making social media posts or a multitude of other ways. The move has ushered in a new era that has left many adjusting to the new reality.


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