CHARLOTTE, N.C. -- A popular hair care company is being slammed with lawsuits claiming the products cause hair loss, scalp damage and oozing sores.

Hundreds are taking to social media with photos and videos of what they say is proof of injury caused by Monat haircare products. But the company is fighting back.

Monat recently successfully settled a federal defamation lawsuit against a North Carolina woman, who was one of the first to take to social media blaming the products for hair loss and scalp wounds.

The company won, but now they’re being flooded with countersuits and complaints.

Monat products promise thicker, longer and healthier hair.

But now serious allegations are beginning to surface.

Countless videos and photos were posted on social media over the past few days by people who claim the products, including a line aimed at kids, caused scalp sores and bald patches.

After the Monat won their libel suit, several countersuits have been filed against the company, alleging "hair loss, oozing sores, headaches, itchy red patches," and blaming Monat for "methodically suing individuals with the courage to tell the truth."

The suits also accuse Monat of acting as a pyramid scheme. The company does rely on what they call a "social marketing model" and "market partners" to sell their products. Many of those partners have come to the company’s defense.

“It's literally given us new heads of hair and I back it 150,000,000 percent,” one woman said.

A Monat spokesperson declined an interview but released the following statement:

“MONAT is being forced to use litigation to stop defamatory attacks… there is no scientific or other factual basis for the claims that have been made…Some people may develop adverse reactions…they should stop using the product and report their reaction to the company. But going to the media and trying to make it appear like there is something wrong with a product in order to damage the livelihoods of so many good people is just wrong.”

The better business bureau has recorded and is investigating more than 500 complaints against the company, mostly for adverse effects and lack of refund.